Subur Abadi Identity

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  • Subur Abadi is a company located in Tulungagung, East Java, Indonesia. The company works on dried food sector, especially manufacturing dried noodles. However, they want their logo to not only focus on their main production right now. Instead, they want to create a professional looking identity that can be relevant when they diversify into different sectors.

    Therefore, we created the logo based on their company name. "Subur" means Prolific, while "Abadi" means Eternal. Red and orange colour scheme reflects the spirit, while the logo is inspired from the shape of fire which shape initial 'S'. Altogether, the logo supports the idea of 'Prolific' and 'Eternal'.