HF Jewelry Identity

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• HF Jewelry is a custom jewelry maker based in Surabaya, Indonesia. Their main selling products are diamonds and gold. They mostly market their products through online platform. The shop is run by a couple and HF is derived from their names' initial.
  
  

  The identity here is very personalized according to what they couple wants their brand to be. Two lions symbolizes the strength and HF initial is crafted on the shield between them.